Advertising Insights from a Rookie

Since the installation of TiVo and the like, commercials are losing their potency. I think its come down to brand recognition. Here are a couple advertising ideas for you:

1) Product placement: You can fast-forward through the commercials, but if you make the main character drive a Chevy, that’s good advertising (and if you watch alot of tv now days you will see how many brand names are making their way into the shows).

2) Don’t buy commercial space on TV: Buy commercial space on online television venues like Hulu or newtwork stations. Lot’s of people are watching their favorite shows online because they either missed them or the DVR didn’t record.

3) Make the Logo Bigger: It’s all about brand recognition. Make your logo big and put it in every frame, so even if someone is fast-forwarding, you still leave one of the 3,000 media impressions a person gets daily.

4) I Want to Be Where the People Are: Not everyone is watching tv and it’s ignorant to think that people will come to you. It’s all about choice, go to where the people are, meet them where they are comfortable. Facebook, Online Newspapers, Billboards, Coffee Cup Sleeves…be creative.

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[This one goes out to all my marketers in house]

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Advertising Insights from a Rookie

Since the installation of TiVo and the like, commercials are losing their potency. I think its come down to brand recognition. Here are a couple advertising ideas for you:

1) Product placement: You can fast-forward through the commercials, but if you make the main character drive a Chevy, that’s good advertising (and if you watch alot of tv now days you will see how many brand names are making their way into the shows).

2) Don’t buy commercial space on TV: Buy commercial space on online television venues like Hulu or newtwork stations. Lot’s of people are watching their favorite shows online because they either missed them or the DVR didn’t record.

3) Make the Logo Bigger: It’s all about brand recognition. Make your logo big and put it in every frame, so even if someone is fast-forwarding, you still leave one of the 3,000 media impressions a person gets daily.

4) I Want to Be Where the People Are: Not everyone is watching tv and it’s ignorant to think that people will come to you. It’s all about choice, go to where the people are, meet them where they are comfortable. Facebook, Online Newspapers, Billboards, Coffee Cup Sleeves…be creative.

[This one goes out to all my marketers in house]

My Top 10 Favorite Shows (Right Now)

Because I know you care so much about the shows I watch and love, here is a list of my recent favorites, the ones I am watching consistently and those that make nightitme tv real entertainment (in no particular order):

  1. Burn Notice: Airs on the USA network. An ex-spy living in Miami and blowing stuff up while trying to figure out who burned him (in the spy sense).
  2. Leverage: Airs on TNT. Basically, its an hour episode of Ocean’s 11 every week. Lots of scheming and fun technology.
  3. American Idol: Airs on Fox. I know, you are all sighing right now, but I love music and I like to see how my critiques line up with the judges. Also, I like to post my predictions for the top 5 as soon as the competition really starts.
  4. 24: Airs on Fox. I have never really been into this show until this season, and now I’m hooked.
  5. Heroes: Airs on NBC. I don’t care what people say, I love this this show.
  6. Chuck: Airs on NBC. Fun show to watch, more spy stuff involved.
  7. The Office: Airs on NBC. Who doesn’t love Andy…and Dwight…and Michael…and Jim/Pam
  8. Dirty Jobs: Airs on Discovery. What would a good tv list be without a show featuring Mike Rowe.
  9. Psych: Airs on USA. Funny characters and entertaining. Its about a hyper-observant detective who leads everyone to believe he is psychic when he solves crimes.
  10. Super Sunday +: Airs on Fox Soccer Channel. Great sports analysis of soccer in the EPL with all the best highlights.

These shows are all really fun in my opinion, and this is my blog technically, so it’s actually a fact that they are really good. If you get a chance, check out Hulu or one of the network sites to see previous episodes and let me know if you end up getting hooked on any of these too!

My Top 10 Favorite Shows (Right Now)

Because I know you care so much about the shows I watch and love, here is a list of my recent favorites, the ones I am watching consistently and those that make nightitme tv real entertainment (in no particular order):

  1. Burn Notice: Airs on the USA network. An ex-spy living in Miami and blowing stuff up while trying to figure out who burned him (in the spy sense).
  2. Leverage: Airs on TNT. Basically, its an hour episode of Ocean’s 11 every week. Lots of scheming and fun technology.
  3. American Idol: Airs on Fox. I know, you are all sighing right now, but I love music and I like to see how my critiques line up with the judges. Also, I like to post my predictions for the top 5 as soon as the competition really starts.
  4. 24: Airs on Fox. I have never really been into this show until this season, and now I’m hooked.
  5. Heroes: Airs on NBC. I don’t care what people say, I love this this show.
  6. Chuck: Airs on NBC. Fun show to watch, more spy stuff involved.
  7. The Office: Airs on NBC. Who doesn’t love Andy…and Dwight…and Michael…and Jim/Pam
  8. Dirty Jobs: Airs on Discovery. What would a good tv list be without a show featuring Mike Rowe.
  9. Psych: Airs on USA. Funny characters and entertaining. Its about a hyper-observant detective who leads everyone to believe he is psychic when he solves crimes.
  10. Super Sunday +: Airs on Fox Soccer Channel. Great sports analysis of soccer in the EPL with all the best highlights.

These shows are all really fun in my opinion, and this is my blog technically, so it’s actually a fact that they are really good. If you get a chance, check out Hulu or one of the network sites to see previous episodes and let me know if you end up getting hooked on any of these too!

Our Youtube President

In an article I read recently, it talked about the media and their interaction with President Obama. Over the course of his campaign, the media has certainly been on his side (in my opinion)(for the most part). It just seems unfair to me that he is continually getting bombarded.

I couldn’t think of anything more frustrating right now then someone taking my words and twisting them into something they were not, at least while I was not there to defend myself, or taking my words literally when quite obviously they were not intended to be read that way.

So, that being said, is it so wrong that President Obama wants to utilize tools like Youtube to address the public? In his very own words? With no one speaking for him or on his behalf? With no one to blame for what was said but himself?

I would personally like to hear what he has to say, especially since he is an amazing orator which no one can deny. I like hearing his voice, it’s simply cool and confident, and it gives me goosebumps.

Read the short version here

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p.s. – I cant wait to friend request Obama so I can talk to him about my ideas for the economy on facebook chat…

Our Youtube President

In an article I read recently, it talked about the media and their interaction with President Obama. Over the course of his campaign, the media has certainly been on his side (in my opinion)(for the most part). It just seems unfair to me that he is continually getting bombarded.

I couldn’t think of anything more frustrating right now then someone taking my words and twisting them into something they were not, at least while I was not there to defend myself, or taking my words literally when quite obviously they were not intended to be read that way.

So, that being said, is it so wrong that President Obama wants to utilize tools like Youtube to address the public? In his very own words? With no one speaking for him or on his behalf? With no one to blame for what was said but himself?

I would personally like to hear what he has to say, especially since he is an amazing orator which no one can deny. I like hearing his voice, it’s simply cool and confident, and it gives me goosebumps.

Read the short version here

p.s. – I cant wait to friend request Obama so I can talk to him about my ideas for the economy on facebook chat…

Cloud Nein Computing

Yesterday was the first time I had heard about the “Google G-drive” which is actually a little redundant considering it stands for the Google Google Drive. The G-drive is a cloud based computing system meaning you can virtually have your entire hard disk located on remote servers, to be accessed from anywhere in the world, pending you can find a working internet connection. No need to upgrade your computers or look for the next best thing, just find a fast connection.

Here is the article: Article on G-Drive

Here are my questions:

1) Would you upload all your hard drive information onto the web?

2) What if there servers go down for maintenance? Can you imagine, “Google is taking a day off today, sorry world.”

3) Finally, and most important, have these people not been watching movies for the past 10 years?

It may be a great idea, but if you can hack one firewall and have access to everyones information, its a problem. Is no one watching 24? The reason they are where they are is because a disgruntled group of oppresors built a device that hacked one firewall and now controls the air traffic, water, and power systems of the ENTIRE UNITED STATES. What about Live Free Die Hard? Anyone? Anyone????? They hacked “the system” and controlled the traffic grids, power grids, and everything else governmental. That’s just in the last two years…

So, what is the lesson to be learned. One hub for information storage is…well…its a cool concept, I’ll give them that, but it’s not a good idea if you know what I mean.

PS – That was a pun in the title, not a mispelling. It was also a shoutout/early Birthday gift to my pun loving friend, you know who you are…