There is a reason big companies hire big talent; they sell. Not only do they sell, but they do it with style. A good agency balances creativity with innovation, doing what's been done for years but in a new light. It's videos like this that get me excited about marketing and strategy. Since I work primarily on the strategy side, I love to see the fruition of the plan as it is manifested in different ways. Check out this brief video about an upcoming Coke spread, it's awesome!