(Photo Credit: Ilse) In a recent article featured in the Chronicle of Higher Education, Abe Gruber of Bloomfield College did a study of 200 prospective freshman and 70 admissions offices. Here is a quick break down of the results:
- 40% of admissions offices use Twitter
- 15% of prospective students use Twitter to learn about colleges
Although Twitter may have had a slightly ambiguous beginning (do people really want to know what I’m eating for breakfast??), it has begun to carve for itself a niche, maybe best categorized as information sharing and networking.
The Question: Should Twitter be used for the recruitment of prospective students?