Down the Rabbit Hole


Every day I try to set aside time to do some sort of "research." That most often includes checking a few blogs, and I literally mean a few. I refer to these sites as rabbit holes. While I initially go to them to see what's trending, read some headlines, etc., I ALWAYS end up several levels deep. How does this happen? You just have to be ok with getting yourself lost. 

Imagine going to a site to read about the latest marketing campaign. While you're there you see an ad for Coca-Cola and decide to click on it. It takes you to a landing page and you see a link to the company that created the page. You click on that link to see what that company does and how they function. While you're there, you see a tab for recent clients, so you check it out. There you discover another familiar brand and proceed to that site, and so the cycle continues as you trudge down the rabbit hole, far away from where you originally began. Remember that movie The Matrix? Neo gets told to follow the white rabbit. He has no idea what that means and no idea where it would lead him. But in his journey he figures out some cool stuff.

I'm here to say that's ok. That's how I learn. I love it. Don't restrict yourself to just reading a couple blogs, like this one. But thanks for reading anyway, I'm glad you're here.